The Mini Soccer Field Business Management In Jepara Regency In 2026

Rizal Ardiansyah; Martin Sudarmono

doi:10.26858/cpjok.v18i2.847

Authors

Rizal Ardiansyah Universitas Negeri Semarang Author
Martin Sudarmono Universitas Negeri Semarang Author

DOI:

https://doi.org/10.26858/cpjok.v18i2.847

Keywords:

Mini Soccer Business; Sports Management; Swot Analysis; Sports Entrepreneurship; Facility Management

Abstract

The rapid development of the sports industry and increasing public awareness of healthy lifestyles have encouraged the growth of mini soccer field businesses in Indonesia, including in Jepara Regency. Mini soccer has become a popular recreational sport because it is practical, affordable, and suitable for various age groups. However, the increasing competition among mini soccer businesses requires managers to implement effective business management strategies to maintain sustainability and customer satisfaction. Therefore, this study aimed to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of mini soccer field business management in Jepara Regency in 2026. This study employed a qualitative descriptive research design. Data collection techniques included interviews, observations, and documentation conducted at Palmerre Mini Soccer, Domasa Mini Soccer, and Dihafa Mini Soccer. Data validity was verified through credibility testing, extended observations, triangulation, transferability, and confirmability techniques. Data analysis was conducted through data collection, data reduction, SWOT categorization, and conclusion drawing. The results showed that the strengths of mini soccer businesses in Jepara Regency include the use of synthetic grass fields, affordable rental prices, strategic locations, adequate supporting facilities, active social media utilization, and qualified employees. The weaknesses identified were deteriorating field quality, limited cashless payment systems, insufficient social media development, and inadequate facility maintenance. The opportunities include high public interest in soccer, affordable pricing, spacious land availability, promotional potential, photography services, and comfortable playing environments. Meanwhile, the threats involve increasing competitors, incomplete facilities, similar marketing strategies, and limited human resources. In conclusion, mini soccer field business management in Jepara Regency has been implemented relatively well but still requires improvements in facility maintenance, service quality, digital marketing innovation, and operational management to enhance long-term competitiveness and sustainability.

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